25 de nov de 2008

O canudo com gambiarra

Na época do cursinho, lá em 2003, havia uma menina muito legal que sentava na carteira atrás de mim: a Maura. Além de simpática e divertida, eu gostava da Maura porque ela era uma das poucas pessoas da sala que não queria prestar Engenharia, Medicina, Direito, Administração ou Arquitetura. Em suma, profissões típicas de estudantes de cursinho. Ela queria fazer Desenho Industrial.

Foi a primeira vez que ouvi sobre tal profissão. E toda vez que vejo a nova embalagem de um produto, como a horrível latinha modernete do Nescau, eu lembro da Maura.

Escrevo esse blog em homenagem a essa garota, pois hoje me deparei com uma obra-prima dos desenhistas industriais: o canudo da caixinha de 200 ml do chá verde Fell Good.

Sabe, desenhar um canudo esquema é difícil. Existem bebidas que simplesmente não funcionam com tal adereço. Quem toma H2O sabe: qualquer canudo que você enfiar lá vai afundar. A garrafa não foi desenhada para tal propósito. Outro clássico é o milkshake de Ovomaltine do Bob's. Foram anos desenvolvendo um canudo que desse conta de sugar aquela massaroca de sorvete com flocos de chocolate sem provocar um aneurisma cerebral. Até que um dia a rede de fast-food apresentou aquele canudo que é um verdadeiro cano de PVC. É horrível, grosso demais. Mas funciona!

Numa época em que todo mundo é freak por higiene, os canudos são cada vez mais necessários. Na latinha de refrigerante? Lá estão eles. Na garrafinha de água? Também (aliás, existe algo mais ridículo do que beber água de canudinho?). Até os próprios canudos de hoje são embalados individualmente. Culpa da síndrome da higiene.

Uma bebida que eu aderi ao meu menu desde o ano passado foi o chá verde. Eu adoro o chá verde da Feel Good e desde então mantenho sempre uma caixa disso em minha geladeira. Porém, minha avó começou a encher o meu saco porque eu deixava o chá aberto por mais de três dias sem terminá-lo. Daí ela o jogava fora, alegando que estava estragado, e a gente brigava. A solução foi comprar a caixinha de 200 ml, que eu mato num só gole.


Quando vi esse produto com um canudinho plastificado em sua superfície, ri. Afinal, como beber o chá com um canudinho menor que sua embalagem? Na hora que eu enfiá-lo lá dentro ele vai afundar e já elvis.

Ah, mas é para isso que existem os desenhistas industriais. Os caras tiveram a manha de criar uma gambiarra, uma extensão que deixa o canudo bem maior. Observem.

Muito bom, né? Daí você pode enterrar o bichinho na embalagem sem medo de engoli-lo depois.


Realmente de aplaudir. Pena que tomar chá verde de canudinho é ridículo, convenhamos.

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